01In development
Field Notes
The daily habit: live guided journalling three times a day, paired with a refillable journal system that arrives by post
An ecosystem for mental fitness.
House Of Prama is building everything a person needs to train their mind, and everything an institution needs to bring that training to its people: a personal practice, a physical journal system, live community, programmes for campuses and workplaces, one app, and the research that measures it all.
The problem
Most of young India is functioning, and far from flourishing.
33 MHQ
Mind health score for India's internet-enabled 18–34-year-olds; ranked 60th of 84 countries
62%
of Indian employees are struggling; 17% are thriving
US$14B
yearly cost to Indian employers, led by presenteeism
Care in India begins at the breaking point. The everyday layer, training the mind while you're well, is still waiting to become a category.
The solution
Mental fitness as its own category: live, social, measured, daily.
- Seven trainable domains: regulation, self-awareness, resilience, mastery, connection, purpose, vitality
- Built on Indian evidence: grounded in a NIMHANS study where 35 Indian experts defined positive mental health for Indian adults, identifying 13 dimensions, including 8 considered new compared with the wellbeing frameworks studied
- Measured progress: members track change on the MHC-SF, a free wellbeing scale validated in India
- A clear boundary: HOP trains wellbeing, clinicians treat illness, and HOP refers people to clinical care when signals call for it
Why now
The conditions are lining up all at once.
(We're thanking our lucky stars.)
₹16,200 → ₹37,700 cr
India's fitness market, 2024 to 2030, at 0.8% penetration. The body already made this shift
60M → 100M
affluent Indians, 2023 to 2027
US$268B
global mental wellness market in 2024; 12.4% average annual growth from 2019–2024
Open category
“Mental fitness” is entering Indian supply now; the practice-led centre is up for grabs
City life is removing what once kept minds fit for free: connection, reflection, unfilled time and the rhythm of sleep.
What we've validated
Built on work already done.
Before any of this was a page on a website, it was months of work. We held live sessions across India and stayed with the people who came to them, through interviews and questionnaires, listening for what genuinely helps and what merely sounds good.
Every session then went through our Beta Testing Lab, where students and working adults ran it through cycle after cycle, so what remains is what held up in a real room with real people.
Alongside the on-ground work, we read. Indian studies led the way, and the Why Now case alone rests on more than 90 sources.
Now we're ready to build.
02In development
Silly Little Things Club
Weekly micro-challenges and 7-day resets, with AI verifying each one
03In development
Live group formats
A growing library of facilitated formats, in person and online
04In development
The monthly flagship evening
A ticketed evening that gives the community a recurring place to gather
05In development
The Pincode Project
Snail mail mental fitness, and the delivery route for journal refills
06In development
Content and the podcast
The public face of mental fitness in India
07In development
Campus programmes
Mental fitness built into student life, for schools and colleges
08In development
Workplace programmes
Mental fitness for teams, run through existing wellness budgets
09In development
The programme menu
Eleven programmes, each named for what the person walks away with
10In development
The House Of Prama app
One home for the whole ecosystem
11In development
Research and measurement
The engine that makes mental fitness measurable for Indian lives
Business model
B2B2C.
Campuses, employers, brand partners and communities bring House Of Prama to their people.
Individuals stay on through the daily practice, The Pincode Project and live events. One facilitator serves a full room, giving HOP the economics of a group format.
Come build with us
We're getting ready to bring on board the best investors and partners for our pre-seed round. Care for a changemaking conversation?
Sources: Sapien Labs, Global Mind Health in 2025 · Gallup, State of the Global Workplace 2026 · Deloitte India workplace mental health survey · Deloitte and HFA, India Fitness Market 2025 · Goldman Sachs, Rise of Affluent India 2024 · Global Wellness Institute · NIMHANS expert study on positive mental health in Indian adults